About us

Welcome To ASSA Advisors

"The Best Way to Predict the Future is to Create it and We Create Valuable Future for Your Business."

About Us

ASSA Advisors is a globally renowned organization dedicated to empowering clients in the United Arab Emirates and the United Kingdom. Our unwavering commitment lies in delivering cutting-edge sustainable solutions and transformative strategies that propel businesses towards unprecedented growth and success.

ASSA Advisors is a boutique firm offering range of advisory services to businesses and specializes in providing tax solutions to its clients by combining financial and operational excellence with deep domain expertise. We pride ourselves on developing and nurturing mutually beneficial relationships and believe that our clients are our most important asset. We perform with integrity and honesty in all our ventures in a way that it creates strong foundation for our clients.

We have brought together a talented team to support businesses. Our clients can be confident that this right blend of specialists with adequate experience and technical expertise will deliver quality services.

With an unwavering dedication to innovation and a steadfast commitment to delivering unparalleled quality and consistency, our organization has been a driving force in revolutionizing businesses on a global scale.

 

ASSA Advisors are committed to providing quality services and offer business value to our clients by combining financial and operational excellence with deep domain expertise with highest professional standards. ASSA Advisors are the premier provider of innovative solutions and trusted expertise, driving positive transformation for our clients and making a lasting impact on the industries we serve.

Our mission is to empower organizations with strategic insights and tailored solutions that drive growth, improve performance, and foster excellence. We are committed to delivering exceptional value, fostering client success, and upholding the highest standards of integrity and professionalism.

 

Meet Our Team

Let's Meet Our Team Members

Amit Suri is a qualified Chartered Accountant, with over 27 years of extensive corporate work experience gained through working across diverse industries, including Logistics, audit and assurance, financial services, retail, and BPO.

Amit’s specialties include UAE Tax Advisory Services, Financial Management, Corporate Controls & Corporate Compliance, Due Diligences, Efficient Business Arrangements, Management Accounting, Statutory and Internal Audit. Amit’s Areas of specialization and interpersonal strengths are:

  • Simplifies the process of market entry by easing the administrative burden for a new entrant in the market
  • Mitigate risks of corporate non-compliance, thereby increasing business efficiency
  • Effectively tackles the challenges of the changing legal landscape
  • Helps in building a scalable business

Throughout the past 27 years and prior to joining ASSA Advisors, Amit has worked for CWT-SML Logistics LLC, Encyclopedia Britannica, GE/Daksh BPO, and Deloitte with jurisdictional exposure to the Middle East and India.

 

Sumita has over 24 years’ experience in Finance, Accounts, and Administration. She has worked within a Private Equity Fund and Real Estate Investment Fund with responsibilities for strategic planning, budgeting, and forecasting of management companies, and the preparation and filing of regulatory reports. Successfully completed impact assessment and implementation for FMCG/Retail and Telecommunication clients.


Sumita has gained experience in human resource matters, having handled employee-related matters including the processing of payroll, employment contracts, and visas. Sumita is well versed with the regulatory requirements of various free zones within the UAE, including but not limited to the JAFZA, DMCC, DWC & DIFC, particularly with respect to managing both the incorporation and ongoing corporate administration requirements of companies.


Prior to joining ASSA Advisors, Sumita worked for the NCB Capital Group (Then known as East-gate Capital Group), and prior to this experience, she worked for a multinational market research company in Dubai. In India, she had worked with the Encyclopedia & Ambit/RSM consulting and audit firm.

 

A lawyer by profession with 21 years of commercially-oriented professional experience with demonstrable strategic and hands-on analytical experience in Corporate Tax, M&A, Legal, Compliance, Risk, Due Diligence in the IT, Banking, and Private Equity space.


Sidhartha’s contribution has been on Tax structuring in acquisitions and mergers, including cross-border deals for over USD 300+ million. Over Sidhartha’s working life, he has acquired skills primarily in the interpretation of law pertaining to Corporate Tax, Anti Money Laundering, Commercial Law, and Arbitration Law.


Prior to joining ASSA Advisors, Sidhartha worked for the Actis Private Equity India and Lok Capital Private Equity in his last two stints for over a decade. Sidhartha has been a Lawyer at the Allahabad & Delhi High Courts in India and has been consulting on tax planning, drafting service agreements, filing, representing, and contesting cases.

 

Neeraj specializes in the field of Indirect Taxes with particular focus on UAE VAT Laws. He is a Commerce graduate and has handled large corporate clients in diverse sectors with particular focus on the Hospitality, Real Estate, Retail, Manufacturing, Infrastructure sector, and E-Commerce.


Neeraj has been involved in VAT impact and implementation projects and has handled various clients in various sectors. He has also assisted in end-to-end on-call advisory post VAT implementation in UAE, computation of VAT liability, filing of VAT returns.

Prior to joining ASSA Advisors, Neeraj was engaged as an Assistant Manager at W T S Dhruva Consultants, specializing in the field of Indirect Taxes with particular focus on UAE VAT Laws. And has worked with UAE Banks as team leader and led a compliance role in the past.

 

CA Minal Deshpande is an Indian Chartered Accountant and a Company Secretary, having 14 years of work experience with Infosys and IBM. She has worked as SAP FICO Consultant for 7 years for Banking and FMCG clients. She also has extensive work experience in CA firms in accounting, audit, taxation, corporate services etc. Prior to joining ASSA, Minal has worked with WTS Dhruva and NR Doshi in the UAE audit/ tax firms.


Minal has been leading VAT health check projects for various clients in diverse sectors. She has also been working on other projects, including revenue & expense transactions mapping, VAT compliance, and reviewing ongoing VAT returns for clients.


Minal’s specialization includes SAP FICO functional consultancy, ERP system review, indirect tax compliance including advisory with expertise in the hospitality, real estate, facility management, property management, retail, tourism, shipping, manufacturing, gold and diamonds, oil & gas, education, and service industries.

Her area of expertise includes:

  • VAT advisory and compliance
  • Readiness for FTA audit
  • Indirect tax health checks and process reviews
  • Filing of clarification, reconsideration with the FTA
  • VAT return review and filing
  • Assistance in filing VAT voluntary disclosures
  • Re-structuring for tax grouping, tax de-grouping
  • Financial audit, accounting supervision
  • SAP FI projects on developments, enhancements, production support etc

 

CA Shivangi Minhas is a qualified Chartered Accountant from India, with over 9 years of experience gained through working across diverse industries, including Consulting & advisory, captive unit, and BPO. Prior to joining ASSA Advisors, Shivangi worked for various multinational companies, including McKinsey, British Telecom, and Genpact, in India.


Shivangi has been assisting in various VAT health check projects for various clients in diverse sectors. She has also assisted in end–to–end on–call advisory, computation of VAT liability, and review of ongoing VAT returns of Clients.


Shivangi’s specialization includes financial reporting, strategic planning, budgeting, and forecasting, Indirect Tax compliance, including advisory with expertise in the Hospitality, Real Estate, Retail, Manufacturing, and Infrastructure sectors. Her area of specialization includes VAT Advisory and compliance, Readiness for FTA Audits, Indirect tax health checks and process reviews, Filing of Clarifications to FTA, VAT Return Reviews, and Filing.

CA Pratibha Singh is an accomplished Chartered Accountant (India) and also holds a Master`s degree in Business Administration (MBA) in Finance, boasting 6+ years of comprehensive expertise in various advisory services, accounting & taxation services within the realm of banking, trading, educational institutions, amongst other industries.

Prior to joining ASSA, Pratibha had worked with a consultancy firm for a period of 4 years, where she specialised in optimizing the tax structure to comply with the complex regulations in various jurisdictions, along with finalization of financial reports etc.


Her area of expertise includes advising clients on tax planning, Financial accounting & reporting, and Financial Audit, Company Formation & Liquidation. She has extensive experience in industries including gold and diamond, oil and gas, Hospitality, Real estate, Facility management, Property management, Retail, Services, Education, banking, and FMCG (SAP).

 

CA Maimuna Malik is a Chartered Accountant (India) with over 5+ years of work experience in core Indirect taxation, including India GST, Australia GST, and UAE VAT. Prior to joining ASSA, Maimuna worked with Dhruva Advisors LLP, BDO India LLP, and PwC, helping clients navigate complex indirect tax queries.


Maimuna has been assisting in VAT health check projects and VAT compliance for various clients in diverse sectors. Her area of expertise includes VAT Advisory and compliance, Indirect tax health checks, and process reviews. Indirect tax research, VAT Return Review, and Filing.

Umme Habeebah is an ACCA Affiliate and a BSc (Hons) in Applied Accounting graduate recognized as an ACCA Prizewinner in multiple subjects, demonstrating consistent academic excellence. She is actively involved in reviewing client financial data and documentation to ensure accurate and timely VAT return filing in compliance with UAE VAT regulations. This includes validating input and output VAT, reconciling supporting records, identifying any discrepancies, and ensuring all relevant information is properly captured.


At Novotel WTC, she supported VAT compliance by consolidating data, reviewing supplier invoices, and coordinating directly with suppliers to implement retrospective corrections. The role involved active participation in meetings and brainstorming sessions with the finance team to resolve VAT-related issues.


Her area of expertise includes Tax Return Review & Filing, UAE VAT Compliance & Advisory, IFRS Implementation, Financial Accounting & Reporting, and IAS.She has extensive experience in various industries, including Property Management, Facility Management, trading and manufacturing, oil and gas, Retail, and Services.


 

Nefa Mohammed Rafi is a Bachelor of Commerce (B.COM) graduate and ACCA part-qualified. Additionally, she also holds an ACCA Diploma in Accounting and Business and is equipped with a strong academic and professional foundation in audit, finance, and taxation.


Prior to joining ASSA, Nefa has worked with a tax advisory firm, assisting in a VAT health check project for a leading holding entity. Her area of expertise includes VAT health checks and compliance reviews. She has vast experience in Consumer goods and Retail industry.



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